Who helps with financial assistance to the program?
We have working relationships with third-party financial companies who are willing, and able, to assist you in financing inventory expansion. Because the equity of True Value Company consists of Members' money, we don't offer a financing program. Your Rental Marketing Consultant will be glad to discuss this with you.
How much money would I need to start a rental business?
Start-up costs vary from one market area to another in regard to real estate costs. Typical capital costs to anticipate, not including real estate costs or working capital, are as follows:
Opening Inventory $250,000 - $500,000
Add-on Inventory $30,000 - $40,000
Leasehold Improvements $30,000 - $50,000

A proper business plan with financial statements needs to be developed before approaching a bank for financing.
What is the fee structure?
True Value Company Common Stock$6,000
Franchise Fee$1,500
Store Design Fees (Flat Rate)$3,750

Design Fees Include:
  • Project Programming & Management
  • Consultation
  • Data Collection
  • Concept Development
    • A. Store Plan
      B. Interior Design
      C. Graphic Design
  • Merchandise Planning
    • A. Assortment Planning
  • Documentation
Note: A rental store project consumes approximately five days of project manger time.
What are the monthly membership fees?
  • 1.3% GROSS RENTAL REVENUE (Excluding Consignments)
  • Minimum of $1,200 per year
  • Maximum of $7,500
  • Multiple Stores Chains - Maximum combined annual fees of $22,500
  • $30 per month Advertising Fee
  • Retail Sales Exempt from Royalty Fee
  • Other License Rentals (trucks, etc.) Exempt from Monthly Fee
  • $30 per month Electronic Commerce Charge
  • What does co-op advertising entitle me to?
  • 20% of Royalty Fee Available for 50/50
  • Co-op Advertising 10% Discount on Yellow Pages Advertising Placed with our National Agency
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