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| Registered National Identities | |
| Both the Grand Rental Station name and the Taylor Rental name will strengthen consumer awareness and will give your business a competitive edge over independent stores. You can benefit from these national identities while retaining your local identity. You can reinforce your identity through colorful signage, vehicle designs and employee uniforms. | |
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| "Store of the Future Design" | |
| New and existing storeowners can take advantage of our exclusive store design. An industry-leading consultant has developed a store design that creates an exciting retail atmosphere for customers. True Value's planning and project management staffs work together to incorporate this design into your store. Bold graphics work with an attractive merchandise presentation to create a modern, efficient store. Whether your store is new or you're already in the rental business, our industry-leading store design will help separate you from your competition. | |
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| A Complete Annual Advertising Program | |
| Every owner receives a professionally produced advertising package that includes newspaper ad slicks, two ready-to-run radio commercials, marketing tips and more. In addition, we produce a strong full-color direct mail catalog and ready-to-run TV commercials
that can be customized with your store's name tagged at the end.
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| Yellow Pages Support | |
| All Members receive an additional discount on display ads when placed through an authorized yellow pages agency. The agency will also help to design display ads and make recommendations for listings. | |
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| Grand Opening Kit | |
| To get started, we'll give you a complete kit, which includes banners, ribbons, balloons, a press release, giveaway items and more. | |
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| Operational Manuals | |
| Using our extensive knowledge of the rental business, we have written a series of six manuals that contain the necessary information you need to run a successful store. These manuals are continuously updated and revised as the marketplace changes. | |
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